2013 is, suddenly, over and done with. What did you learn? Do you have a plan for your business’ blog in 2014? You should. This article will give you the 5 biggest lessons you can take into 2014 to optimize the effectiveness of your content marketing strategy. I’ll discuss: How much and how often you should write Balancing your content format Changes to SEO Creating a blog persona The new ways to promote   1. How much and how often you should write Yes we’re still arguing about this, but I’ll throw in my two cents and you can agree or disagree in the comments below (in fact, I encourage it). My answer is ‘Less to both, as long as you don’t stink.’ Great content is better than a great amount of content. And it’s easier to write great content if ...

Digital being the time we live in, it goes without saying that probably the word “emotion” has disappeared from our lives. Being surrounded by electro-magnetic waves and machines we have gradually evolved to be “machine-made man”. But do we ever think that without our heart we don’t even survive, then how is it possible that we don’t implement its importance even in our business. Yes…I am talking about emotions. It’s real vital in todays’ time that we are always emotionally connected with our audience. Because without it, anything is nothing. When you are writing on the web – either in a blog post, or other forms of content marketing, there are high chances that your would likely respond to your offers of the services or the products if a reson...

Are you banging your head to get more results from your blogging? It might at times get bit complicated if you are not too sure about the things you are doing. While blogging you often wonder why you are not getting the desired results. It might have happened that you have never realized that while being a blogger you have committed some serious blogging mistakes and never got a notice about it. Let see some common mistakes we often commit without realizing and which, if corrected can surely give you better yields. #1: Failing To Understand Your Audience  Often the common mistake bloggers usually make is to relate with their audience. You will find many blogs where the bloggers understand the topic, but they somehow fail to relate or connect to their audience. Blog...

In the recent times business bloggers have been so engrossed in producing content for their individual purposes that in this rat race of content and blogging they somehow forget or tend to forget some of the very basic yet important rules of blogging or online scripting. One of the main factors is a faster growing base for all the subscribers.  Majority of bloggers do not even know who are the ones following their posts or getting back to them on a regular basis. Have you ever thought how your thoughts are getting percolated in all the other networking sites even without your knowledge? The ones who are doing this are your very own fellow “members” whom you often fail to keep a track and treasure their contributions. It’s really unfortunate to see that many bl...

Image Source: marketingeninternetrecargado.com Got a blog, know you have written some great content, but it still isn’t getting you the returns you had hoped for? Well, tough luck, but wait have you been marketing your blog? No, well then there you have it, the reason why it’s not working for you. In the online world, as in life, visibility counts; in fact it’s the foundation of success. If you have written what you think is an amazing blog post, it won’t get the readership it deserves, if its audience doesn’t know your blog exists. This is why you need to market your blog; the problem is that newbie bloggers who really have no clue about internet marketing, think promoting a blog is a really big deal, and requires loads of technical knowhow. Well, here’s ...

Are you among them who think twice before hitting the publish button? Then you belong to the wiser group. You should think twice before publishing anything online. Experienced marketers have one thing in common and it is the fact that they know the value of every single word and phrase which they use. Sometimes one word is all that is required for changing the image of a brand. So, you can easily see that tweets, newsletters, blog posts, webinar, etc. can be used as a medium for strengthening the image or message of your brand. Hence you should be careful about anything that is published in concern to the company name. In this post we discuss 12 things you should consider before publishing your blog posts. #1:   Ideation Generating an apt idea is the keyword and ...

Brainstorming is one of the most powerful creative techniques ever made. When it is properly used, it can result in more and better ideas than any other process. It’s based on the concept that two heads (or more) are better than one. Brainstorming is not about executing ideas. It’s simply about coming up with ideas. And it is almost always more productive as a group activity. The result of a brainstorming session should be a long list of potential ideas which one can evaluate later and act on the best. Whenever you first start a blog, it’s usually pretty easy to think up topics to write about. You can start out with the basics in your industry, how to do this, why you should do that, but after sometime you will have to struggle just to come up with blog topics....

Developing blogging skills is a slow process. What you need is to work on your technique continuously and you will attract readers. Take in readers critiques for they know best how well you are passing on your thoughts. Neglecting the editing aspect of blogging will deter your readers from your blog.  Here are 15 great tips to improve your blog from newbie to PRO. 1. Use WordPress When you are starting to blog, you should go for the best blogging platform that is WordPress. Why we recommend WordPress to you is because of its many brilliant qualities. WordPress is an open source blogging tool and content management system that is easy to use for building websites. It is not like HTML Coding and Dreamweaver in which one has to practice a lot for building a blog. Al...

A great blog can always increase your sales and profit. But drafting a blog to yield such results need some certain specifications and craftsmanship. For small businesses, blogs can be an inexpensive way to reach new customers and establish credibility in their market. According to Hubspot 2013 State of Inbound Marketing Report 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. So, if you’re not blogging, it’s time to get started or get left behind.  In this post we’ll discuss 18 ways blogging can help your business. 1. Lure Audience Every business needs traffic, whether this is foot traffic in a high street store or ‘eyeba...

Most online marketers or entrepreneurs prefer blogging as a probable part of their marketing strategy. Many of them think that if they want more traffic, they will have to engage in blogging most of the time, write longer blog posts, and also write guest posts. But in all these there is a common link. Various social media forums help you to promote your blog very easily without much of fuss. There are umpteen social media sites like Facebook, Twitter, Google+, LinkedIn, and the latest being Pinterest that can easily get your blog posts in front of hundreds or thousands of readers within minutes. With the push of a button, you can broadcast your post to all these sites. Apart from all these there are a lot more which you can always do. So without further ado here are...