In the recent times, there has been a lot of hype created around content marketing. Blog posts have shown us the way that social media is largely dependent on good content. Evidently, numerous books have been written keeping this agenda in mind. Hence it makes things very clear that content is the fuel for good social media marketing. Why only social media marketing, it is vitally important for any kind of marketing. For making things clearer in your mind, for any television strategy, the commercial that you flash is very important just as the advertisement is very important for print strategy. In spite of all this, as social media comes free of cost, we find people taking content for granted and ignoring the importance too. The success of social media propaganda dep...

Before I begin, you need to answer a few questions of mine. Have you been a part of planning and executing white paper campaigns? Have you driven good results by modifying page views and click through? Are you a pro at modern marketing techniques? Can you successfully tie your content initiatives to ROI? Taking the other side into consideration, it can so happen that your content not being able to meet certain expectations. If you are facing these kinds of problems, there is no need to fear or hesitate because we have right in front of you, top 8 content marketing ideas which are fresh and which will bring in a whole lot of newer opportunities for you. These ideas will give a new boost to your demand generation strategies as well as to your engagements. Here is how. ...

Content marketing, which is relatively a new type of marketing catering free media-type content to its customers. It is very different from that of traditional advertising which promotes customers to get noticed, content marketing broadcasts content which customers want in to market a product or service. In content marketing, instead of developing ads wherein customers are desperately pulled in, companies create content such as: Blog posts Podcast recordings (.mp3) White papers & downloadable guides Infographics YouTube videos that benefit customers and provide value Well here are some Tips for Content Marketing for Beginners: #1: Content marketing educates customers on your product Very often people just avoid buying a product because either they don’t r...