You are reading this article implies that you’ve got a business and are all set to leverage the social media to the fullest. That’s a great sign and you are heading the right way. The first thing that comes to mind when one talks of promoting business online through social networks is – Facebook. And then? The next? Facebook fan page. Creating a Facebook fan page is most probably the first step towards establishing an online presence for most brands. With over 50% of the social platforms active users (stats by GlobalWebIndex) hooked to Facebook, there is immense scope of creating a brand image and captivating likely prospects. The sole idea of having a Facebook page is to grab the mass’s attention, thus making a brand statement and thereby generating more...

Can you measure your return on investment (ROI) on Facebook ads? Can you tell which one of your Facebook ad is converting better? Now with the help of Facebook conversion tracking you can measure Facebook ad performance. In Jan 2013 Facebook has launched a conversion measurement tool which allows Facebook advertisers to access their ROI by keeping a track over  user actions like shopping, website registration or cart checkouts. Since its inception companies have realized that their cost per conversion has been reduced by 40% using oCPM vs. CPC. Previously it was not possible to compare the impact that the ads had on conversion, but with the new measurement tool Facebook advertisers can access the impact of ads at the bottom line. What is ‘Conversion Tracking...

Today almost all the brands have tremendous opportunity to interact with their loyal as well as new consumers on one of the best and biggest social network Facebook. Here the relationships which are built are string and mostly ever-lasting. Today companies no longer have a check on their own brand, but very surprisingly the power and the will has shifted to the overall masses. It is their desire and feedback which will decide the particular brand’s fate in the end. Therefore it is very clear and apparent that Facebook plays a major role in every brand’s social media marketing plan. Facebook is now the 2nd most visited site in the world after Google and time spent on Facebook is higher than on any other site in most countries. It is clear that Facebook is an import...

Are you passionate about exploring new ideas about the whole world of Facebook?  Wherever you look around you, each one is engrossed in the world of Facebook. To have a very clear and better understanding of the advertising world of Facebook below mentioned is some of the ways to help you anchor profits. Facebook ads are not only powerful, but also cost effective. But to reap the full benefits you need to know the technicalities of advertising and get the maximum out of it. Getting Started: Your first Facebook advertising step is you have to go to the Facebook Advertising page. When you use the Facebook ad, your folks can like the page and be connected to your page. In this way your page will get a lot more user attention as well as likes. No doubt Facebook i...

Okay, so you have a Facebook page – so now what? It’s time to get your page in front of people! In other words, it’s time to drive traffic to your fan page, get more likes, increase engagement, and promote your brand. But until unless you have a huge audience like every big brands does, you will need to educate your potential audience on how to find you on Facebook. In this post I will discuss 26 ways to promote your Facebook Page: #1. Go For the Vanity URL Once you’ve acquired your first 25 fans, Facebook will allow you to edit your page URL. Change it to something easier to remember or something more closely related to your company name. #2. Add To Email Signature Add your Facebook Page URL in your email signature. This will help your conta...

Branding & advertising have a new face today, reaching a far greater audience than say even a couple of years ago. The emergence of social media has swept us off our feet with its rapid and exponential growth and evolution and left us with no choice than jump on to its band wagon to stay on course, and thereby derive the maximum results/output. Thus, it isn’t really surprising when we bump across craft stores on Facebook; its main purpose: generating an interest, awareness about the store, connect more closely with its customers or prospective customers and last but not the least actually sell its products and supplies through the social media network. Take for instance Jo-Ann Fabric Craft Stores: they have created a page to enhance their online presence or foo...