Having been working in the field of internet marketing for quite a while, our team got used to relying on facts and real data before giving any recommendations to our clients.   Only after thorough analysis of the current situation and after drafting a series of thought-through hypothesis on how to improve the situation any quality management, curation and evolution of the project is possible. The tool used to analyze online projects has always been Google Analytics. Depending on the kind of task set (curate the PPC campaign, implement all the tracking necessary, promote the project wisely by means of SEO, manage the multi-channel marketing activities and attribute the conversions correctly, improve site’s conversion rate), – all sorts of GA fine-tuning is r...

Author Rank might be the next big thing in Google’s eyes, though it may not be fully supported by Google as a ranking metric (yet) as of now. But building a reputable name for yourself can be just as valuable in your industry or within a certain niche. There’s obviously a connecting between authorship and author rank of course (use this tool to check your Author Rank). The idea here is simple – to get rid of anonymity and bring the face upfront. Recently Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. And speaking about this Matt Cutts announced at PubCon a couple months ago that this would happen, saying that the ability to have and use rich snippets may be taken away for low quality sites in the coming months ...

There’s a revolution afoot, a huge shift in how business is conducted. Old means of reaching out to potential customers and encouraging growth can no longer compete with online marketing and research tools. Purchasers of professional services now spend less time and invest fewer resources researching service providers. There’s less need for lengthy RFPs  – a potential buyer can spend a morning instead of a month narrowing the field. But what kinds of tools are we talking about here? And how can they impact my professional services firm? For starters, buyers are, without a doubt, searching online for services you offer. If you’re not making yourself visible, you’re missing out. Second, your competitors are likely online. If you aren’t—and if ...

Well, unlike what the term ‘Link baiting’ sounds, this act isn’t always a bad evil deed. Link baiting can be done in a legit white-hat manner as well; and when done so, it reaps greatly desirable results in terms of increased traffic, elevated reach, pouring inbound links, and more such. Most perceive link baiting as a tactful way to bamboozle people into sharing your posts and thus bagging all the benefits mentioned above. If you are one with this misconnection, I guess the below Matt Cutts video would just suffice to demystify the concept of link baiting for you.   Why Are Link Baits Sooooo Necessary? As the name suggests, the most obvious perk you enjoy from link baiting is generating good number of backlinks; which in fact is the sole prime purpose o...

Google analytics is all about measure, analyze and making changes to your business. To optimize your online marketing strategy the best way is to make changes based on insights like bounce rate, user engagements and performance of your campaign etc. But with the help of Google Analytics Remarketing it is much easier to analyze the data and create new marketing campaigns specifically targeted to the needs of your customers. I really like this feature because it can bring potential customers back to your site, lower your cost per click and increase conversions up to 300-400%! And, what’s even better, you can take action on your data directly from Google Analytics & make marketing changes based on the real behavior, of real people, on your site. Okay, so let’s...

Google is renowned for its update in algorithm in order to try and prevent the gaming of the search engine rankings. This has caused a swirl in the world of the webmasters. In February 2011, there is the introduction of the Panda update that has changed the complete scenario of the search results. It has altered more than one out of every 10 searches. The Panda and Penguin updates have made some serious changes which have forced the webmasters to modify their strategy in order to optimize their website. It is quite visible that search engines are getting smarter and therefore, it is essential to redefine the link building strategy. With the introduction of the Panda updates, webmasters were looking for new tactics which can help them to establish their goals and to s...

A new year means it’s time for a new SEO strategy. Google doesn’t go a full year without making some drastic algorithm changes. If you’re trying to ramp up your SEO this year, here are a few tricks you definitely want to avoid. Stop Paying for Links Image via Flickr by Simon Davison Reciprocal links went out of style a few years back. But in 2013, both reciprocal and paid links are definite no-nos. Google and other search engines are catching on quickly to underhanded tactics designed solely to boost rankings, and they’re not tolerating it. If you get caught buying links, your penalty could take years to overcome. Stop Focusing Solely on Rankings Image via Google.com Yes, rankings are important and strongly correlated to click-through rates. However, high ra...

Take the classic case of David and Goliath…it is the same story everywhere in the world of ranks. There is always one trying to outdo the other. Every webmaster as well as blogger wants rank higher than the other and wishes to compete with the giants that rule the field. Earlier, things were different in the web world. Any Tom, Dick or Harry could compete with the giants and web rulers and gain better followings than them. But with the advent of technology, it is becoming very difficult to break into this world, leave alone out doing the others. Many tools like Dream Media has given undue positions in some hands while stealing away the advantage that the smaller yet worthier opponents had. This scenario makes it very difficult for the underdog to gain a stable posi...

In a layman’s’ word website bounce rate means whenever a visitor visits your site he or she leaves without visiting other pages. This implies that your website isn’t appealing. Holding visitors on to your website for a longer period of time is certainly a challenge in today’s highly competitive market. If you are having a high bounce rate its an alert that indicates it’s time to concentrate on your website layout, content, and overall presentation. But high bounce rate isn’t always a bad thing. It actually depends on what industry you are in. Let’s take an example of a local restaurant website. If someone is looking for their phone number, the visitor lands on the home page collects the phone number and exits the page or “bounce”. Now if...

Have you planned out your SEO strategy for 2013? Did you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve strategized your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may bring to you. As Google keep updating their algorithms, marketers and webmasters are forced to adjust their strategies and get more creative all while continuing to focus on fundamental components such as quality content. The search & SEO landscape in 2013 is already witnessing many important changes. As the recently announcement of Facebook Graph Search shows, the era of basic SEO tactics is over. Strategies that were once considered important among SEO professionals, such as optimizing content fo...