Having been working in the field of internet marketing for quite a while, our team got used to relying on facts and real data before giving any recommendations to our clients.   Only after thorough analysis of the current situation and after drafting a series of thought-through hypothesis on how to improve the situation any quality management, curation and evolution of the project is possible. The tool used to analyze online projects has always been Google Analytics. Depending on the kind of task set (curate the PPC campaign, implement all the tracking necessary, promote the project wisely by means of SEO, manage the multi-channel marketing activities and attribute the conversions correctly, improve site’s conversion rate), – all sorts of GA fine-tuning is r...

There’s a revolution afoot, a huge shift in how business is conducted. Old means of reaching out to potential customers and encouraging growth can no longer compete with online marketing and research tools. Purchasers of professional services now spend less time and invest fewer resources researching service providers. There’s less need for lengthy RFPs  – a potential buyer can spend a morning instead of a month narrowing the field. But what kinds of tools are we talking about here? And how can they impact my professional services firm? For starters, buyers are, without a doubt, searching online for services you offer. If you’re not making yourself visible, you’re missing out. Second, your competitors are likely online. If you aren’t—and if ...

Google analytics is all about measure, analyze and making changes to your business. To optimize your online marketing strategy the best way is to make changes based on insights like bounce rate, user engagements and performance of your campaign etc. But with the help of Google Analytics Remarketing it is much easier to analyze the data and create new marketing campaigns specifically targeted to the needs of your customers. I really like this feature because it can bring potential customers back to your site, lower your cost per click and increase conversions up to 300-400%! And, what’s even better, you can take action on your data directly from Google Analytics & make marketing changes based on the real behavior, of real people, on your site. Okay, so let’s...

In a layman’s’ word website bounce rate means whenever a visitor visits your site he or she leaves without visiting other pages. This implies that your website isn’t appealing. Holding visitors on to your website for a longer period of time is certainly a challenge in today’s highly competitive market. If you are having a high bounce rate its an alert that indicates it’s time to concentrate on your website layout, content, and overall presentation. But high bounce rate isn’t always a bad thing. It actually depends on what industry you are in. Let’s take an example of a local restaurant website. If someone is looking for their phone number, the visitor lands on the home page collects the phone number and exits the page or “bounce”. Now if...

The frequently asked question that does the rounds of forums, social media and emails is the about the insights about Google Analytics data. There are numerous Google analytics users across the world who is only concerned with the number of page views or the visitors, even though they have the accounts for years. But this idea is very wrong. It is like not using Web analytics tools to its maximum potential. Let us take you into the world of better opportunities with Google Analytics. With Google Analytics, you can get the latest interface to measure the data. Here are the steps involved. #1: Setup Goals: This is a very straight forward point though most commonly neglected by the users. You should setup goals after you have installed the tracking code. The goals tha...

The importance of social media is felt by one and all. Though it might seem a trivial issue at first but most of us are aware of the value of social media and the role that it plays in the social media sphere. It is a mammoth task to find out the whereabouts of the internet traffic that your website is seeing. The exact measure of internet traffic that is provided by social media websites to your website, you must make use of Google Analytics. It has all the answers that you might be on the look out for. March 2012 saw the introduction of the latest Social Report suite from Google Analytics . It has all the features that one needs to measure the amount of internet traffic that a certain website is seeing from social media domains as well as sharing of certain websit...

Have you ever wanted to track beyond just page views and visitors? It is very important to figure out whether your website is actually helping your business or not. Here Google Analytics does a great job. But to get actionable metrics out of Google Analytics, you need to set up a few things first.  Tracking Goals & Conversions One of its prime features is tracking your goals and then its conversions; goals may be anything, ranging from the Purchase of a product to the completion of an email list sign up or Download of an eBook. In order to set up a goal, you’d need to first go to your website’s profile in Google Analytics and click on the “Admin” tab: you’d find here a tab for Goals. Click on the +Goal link to begin adding goals. Enter a short, descr...

Conversions are one of the most important metric which often gets overlooked. We often focus so hard on one main conversion point and forget about other visitor engagements that exist on our sites. These other engagement points or less-important conversions are what experts call “micro conversions.” World-renowned analytics expert Avinash Kaushik, in his Excellent Analytics Tip series recommends: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. He also explains the benefits of tracking both micro and macro conversions: It will force you to understand the multiple persona’s on your website, trust me that in of itself is worth a million bucks. It will encourage you to...

Have you ever wondered from where your website visitors come from, rather than just a domain referral from Facebook, Twitter or Google?  How about finding out if the large banner on your homepage drives more traffic to your products than the smaller banner in your sidebar? While tracking your online success Google Analytics can help you get insights from your data. For example if you have a Google AdWords account integrated with your Google Analytics account, then you can monitor your AdWords campaigns within Google Analytics. Now, if you are not assigning visitors from different sources to Google Analytics Campaigns, then you won’t be able to properly segment.  Without proper segmentation, it’s hard to make actionable insights. If you’re looking for these ki...