You might have come across to the 404 error page while attempting to access a page or file on a site that doesn’t exist or has been moved. Every once in awhile however, visitors on will stumble upon in a 404 error page on your website. Status Codes: What is it? Every webpage you visit on the internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular webpage. The SEOmoz guys has made this fantastic cheat-sheet or half-infographic: So the code 404 signifies “File Not Found”, and is probably the most famous of all the status codes defined in the Hypertext Transfer Protocol (HTTP) specification. These codes refer to a set of responses yo...

Want to increase traffic for your website? Unconventional link building strategy can be a great idea. In this post, you will learn some of the insider’s secrets for better promotion of your website through link building. Before discovering the innovative ways of link building, you should understand “Why Link Building Matters?” “In broad terms, whenever any user enters a query into a search engine, the search engine needs to determine how to return the best results. One key step is to figure out which pages on the web are related in any way to the query. Another key step is to evaluate which of the pages that relate to the query are the most important, or the most authoritative in regard to that query. One of the biggest factors in deciding that is the link p...

According to a study by Akamai and Forrester Research, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online. Microsoft conducted an experiment on very small percentage of Bing users and experienced that delays over 500 milliseconds can cause a measurable a drop in revenue per user Even a 1-second delay in page load time counts. According to a study by Aberdeen Group: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions Amazon found this to be true, report...

SEO has a growing number of considerations and activities associated with it, ranging from link acquisition, to content writing, technical website changes and engaging on social platforms with your website’s audience and potential audience. But before you even think about making headway with any of the ever growing list of campaign duties, here are 5 things you really much do before you even get going (based on the campaign being for a client). 1.    Cement Your Keyword List Like really cement it. Any errors at this stage and you risk putting time and resources into a SEO campaign that might not reap the rewards you hope it will. Research, research and then do more research. Gain insights from the client, if the campaign is for a client and keep feeding back to...