Social media photo by Shutterstock If you own your own business or are otherwise involved in marketing, you’re likely inundated with information about social media for business. Sometimes it seems like every other business networking evite has to do with “Getting Your Business on Facebook” or “Tweeting Your Way Towards Success.” But the fact is, consumers are inundated with messages from businesses on their social media feeds, and they’re far more likely to push hide than purchase if you’re just providing updates about the business or promoting products. To make a splash on social media, it’s worth taking a good read of a social media guide to gain a deeper understanding of just what social media is, how it works, and how you can create the kind of co...

For good introductory information on Google authorship markup, you can always check on various other links available on other sites, but the systematic and informative of the lot has been beautifully crafted over here. You can just check this guide to set up your Google+ authorship markup. But before we get into this here is an explanatory video from Google. This will help you to understand this topic in more details. The Invention Process The most important thing to keep in mind is that Google needs to complete a circuit of verified trust between it and an author’s published content. If you want to participate in this programme you need to have two things: A verified digital identify owned by Google that links to your published content (a Google+ profile) Yo...

Having an active social media community is one of the very desirables in the recent times. Online presence has become such an integral part of our existence that we are almost blind without our presence for almost every requirement. Here are some of the relevant questions that might come in your mind for an active social media community. #1: Is Your Community in Relevance to The Demands? When the concept of the community links with the interest you are more likely to get a regular and active member. This is determined when you’re conceptualizing your community. The more your community concept fits with their interest, the more they will be interested in that community. If you already have a community that’s struggling for participation, you need to revisit the ...

When trying to predict the future, it’s probably wise to look at the past. 2012 was a year that was a cocktail of numerous interesting social media events like London 2012 Olympics, scandal concerning Prince Harry in Las Vegas, America’s race for presidency, etc. One has to be sure that the coming year has lots more action in store for us. Media landscape is yet to witness various other transformations. Here is a list of predictions that media landscape is to see in the coming year. #1.       Welcome LinkedIn As The New Facebook:                                                                      LinkedIn will bask in popularity in the coming year as more and more brands will use it as a platform for social networ...

Considering the craze and need for online domination and broadcast, anyone can bet that toady majority of marketers spend a dedicated span of their daily routine day on Twitter. This micro blogging site has rapidly become an invaluable tool for conversing with customers, listening to their conversations about you or your company, and scrutinizing on the marketing industry. However, with more than 100,000 new tweets per minute (which is the real statistic!) trying to figure out useful marketing information from the network can often be like drinking from a fire hose. Twitter members can very easily start to use hashtags in their own tweets. They work best if used to post a continuous flow of notifications and have a way to look them all up in a single search. Always r...

There is no dearth of social networks on internet but Pinterest is one such social network that falls into the group of useful ones which can be used in a beneficial manner. There are marketers who have a knack for using these social networks for their advantage. They use these social networks to gather information about a certain website and this has helped business thrive. Even the absence of loyal brand pages does not hamper the benefits that can be reaped out of these social networks like Pinterest. The scenario is much the same as Google+ when it was initially launched. Pin headquarters are giving the business an extra pinch with their newer features that are included in the social network. Their rollout feature is the latest on the block and this has helped the ...

Twitter is rapidly becoming the mainstream for all brands and their presence. Therefore to optimize more the online presence Twitter analytic strategies or tools are of major importance. Already there are several template tools which allows you to analyze the metrics for Twitter. Mentioned below are some of the analytic tools by which you can optimize your data. #1: SOCIALBRO SocialBro is one of the most user friendly tool for analyzing data for Twitter. Once you enter Twitter check out the login information tab and find for yourself the immense information available. Not only this SocialBro offers a visual display for you to check who is following you and who is not following you. Your “inactive” friends you who isn’t following you back and even most i...

For driving your leads for sale twitter can be one of the best options. But often people just think that it’s very easy to make use of Twitter for branding their business, which is a wrong idea. You have to take time out for optimal use of your presence over Twitter. Check out some these tips for a better return over Twitter! Branding Your Business on Twitter How To Use Twitter For Business? from Webaholic #1: Consistent Profile Images One of the very important factors for branding is setting up a good profile background. A great profile background is a good piece of visual which you share with others. Use pictures with same style: lighting, positioning etc. and also a common background for the photos will represent your company in some way. You can h...

With over 350 billion tweets uploaded everyday, Twitter is one social media platform that shouldn’t be taken lightly. “Tweeting” has become a household term among internet aficionados that even businesses are getting their own piece of the action. While there are the more casual ways Twitter can be used, there are also ways in which it should be utilized to monetize efforts. For this post, I’m going to let you in on the best ways you can tweet for your business. So if you’re one who’s running a business online, you may want to take note. 1. Define your goals. Before you even start tweeting, make sure you know exactly why you’re on Twitter. If you’re only goal is to gain increased web traffic, then you’re probably in the wrong place. Twitter de...

Are you a small business owner who wants to take things to a whole different level? There are many resources – both online and offline – that can help you take on different approaches to help expand your business’s reach. One of the most common things you will hear today, though, is to take advantage of what social media has to offer. If you are already dabbling in social media campaigns, you might find this infographic interesting and useful. Titled “How Small Businesses Are Using Social Media”, the infographic can give you insights on how social media can help your business. And even if you are still unsure as to how to use social media, the infographic will still be of use. It starts with taking a look at the most popular social media platforms be...